RETAILOBSERVER.COM JUNE 2017
16
SMEG LAUNCHES NEW '50S RETRO
STYLE BUILT-IN DISHWASHER
Renowned Italian-based company expands
line of retro style large appliances
SMEG, the Italian appliance manufacturer famed for its
classic style and advanced technology, has introduced a built-in
'50s retro style dishwasher to its already widely popular line of
'50s retro style appliances.
Since its launch, SMEG's '50s Retro Style collection of both
large and small appliances has become a customer favorite with
its vintage charm and modern features. In response to the
collection's success, SMEG has expanded the line to include a
24" dishwasher. The new product is available now in four colors:
red, black, cream, and pastel blue. The dishwasher will retail for
$1,499.
SMEG's '50s Retro Style dishwasher combines iconic mid-
century style with modern features including inside baskets
finished to match the color of the door, a full-size tub, hidden
stainless steel electronic control panel, self-balancing door
and ten wash cycles, including a setting for crystal washing.
Additionally, the product features a sanitation setting, along
with a delay timer (up to nine hours) and an orbital wash system,
which ensures consistently clean dishes. The dishwasher is
also ENERGY STAR rated.
"At SMEG, we strive to exceed our customers' expectations
and believe we've done that with our new line of dishwashers,"
states Vittorio Bertazzoni, CEO of SMEG. "Many of our
JUNE
I N D U S T RY [ N E W S ]
