The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings
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RETAILOBSERVER.COM JUNE 2017 24 When developing our new line of dishwashers, we examined the consumer experience from every angle and used this information to maximize its usable space, making it easier than ever to load the dishwasher the way that you want." The new dishwasher line continues the Bosch legacy as the quietest dishwasher brand in the U.S. * , while offering an array of innovative features designed to simplify kitchen cleanup: • MyWay Rack: Recognizing that each member of the household has a different preference for how they load the dishwasher, Bosch developed the new MyWay rack. The MyWay rack provides the industry's largest loading capacity ** , offering the flexibility to meet the unique needs of every load of dishes. The tiered third rack provides space for hard-to-fit items like cereal bowls and large cooking utensils, while a silverware insert tray with foldable tines easily accommodates cutlery. The ability to load these items into the new third rack creates more room throughout the rest of the dishwasher for other kitchen items, making cleanup more efficient. What's more, the tiered angle of the MyWay rack creates space for stemware in the middle rack. • EasyGlide™ Rack System: The new EasyGlide rack system simplifies loading and unloading the dishwasher by providing a smooth glide in the racks. The system features ball bearing wheels, which require less force than a traditional rack system to operate, making it easier to control the movement of fully loaded racks. The EasyGlide rack system provides quality users can feel every time they load and unload the dishwasher. • FlexSpace™ Tines: Since every dishwasher load is different, Bosch designed FlexSpace tines to accommodate large or bulky items, including pots, odd-shaped pans, or serving dishes. These adjustable tines allow the dishwasher to accommodate more items by making efficient use of the lower rack space. With FlexSpace tines, hand- washing cookware is a thing of the past. • ExtraDry: ExtraDry provides enhanced drying results by activating higher water temperatures during the final rinse cycle, ensuring dishes come out of the dishwasher dry. • Speed60 ® : The Speed60 cycle transforms lightly soiled dishes from dirty to dry in about 60 minutes. This innovative cycle uses sensors to detect the soil level and adjust cleaning settings to ensure sparkling clean dishes, fast. Bosch dishwashers are available beginning at $699 MAP. Please visit www.bosch-home.com/us for more information about Bosch home appliances. * Based on an average of sound ratings of 24" full stainless steel tub dishwashers contained in major brands websites. Major brands defined as TraQline Top 5 Market Share June 2016. ** Vs. major brand with third rack. Major brands defined as TraQline Top 10 Market Share June 2016. I N D U S T R Y [ N E W S ]