Magazine, Philadelphia Daily News, Rachael Ray Every Day,
Taste of Home, Traditional Home, and USA Today/Reviewed.com.
The show will generate in excess of 350 million consumer
impressions through broadcast, print and Internet coverage,
and social media communication.
The show also included a series of thought-provoking
educational sessions, including keynote programs on color and
design trends and consumers' color preferences by Lee Eiseman
of the Pantone Color Institute; a panel of thought leaders
discussing the impact of the smart home on housewares; an
overview of consumers' values and expectations by Tom Mirabile
of Lifetime Brands; and a focus group of millennials discussing
housewares by Warren Shoulberg and Maureen Azzato of HFN.
In addition, the Innovation Theater offered 21 presentations on
the smart home and connected products; age and gender
marketing; and international retail and consumer lifestyle trends.
Audio and video recordings of the educational sessions available
at www.housewares.org/education/presentations-webinars.
The International Housewares Association is the 79-
year-old voice of the housewares industry, which accounted
for (U.S.) $ 346.9 billion at retail worldwide in 2015 ($ 82.2
billion at retail in the U.S.). The not-for-profit, full-service
association sponsors the world's premier exposition of products
for the home, the International Home + Housewares Show, and
offers its 1,700 member companies a wide range of services.
The services provided include consumer engagement through
TheInspiredHome.com, industry and government advocacy,
export assistance, State-of-the-Industry reports, point-of-sale
and consumer panel data through Housewares MarketWatch,
executive management peer groups, a unique Web-based
community at www.housewares.org, and group buying
discounts on business solutions services.
The 2018 International Home + Housewares Show will be
held March 10-13 at McCormick Place, Chicago USA. Please
visit www.housewares.org for 2018 attendee registration and
additional show information.
RO
