Retail Observer

November 2017

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM NOVEMBER 2017 12 HUGE SUCCESS FOR IFA GLOBAL MARKETS This year also saw a huge success for IFA Global Markets, which brings together OEMs and ODMs at one location in the heart of Berlin, in what is now Europe's largest sourcing and supply chain event for the consumer electronics and home appliances industry. Dr. Göke described the event as "absolutely impressive". "This year, IFA Global Markets truly made a quantum leap, both in terms of size and quality," he said. "Our exhibitors are thrilled," said Zhang Jing, director of the Chinese Chamber of Commerce, who supports 150 IFA Global Markets exhibitors. "Just an hour after the opening, my exhibitors already had some of the biggest and most important customers at their booths," she said. Changwoo Yoon, senior researcher at the Korean Electronics and Telecommunications Research Institute praised the high quality of the event: "Last year, we gained a large company from China as an important customer. IFA Global Markets is an opportunity for us to meet global companies all in one space." With IFA Global Markets, the growing B2B segment of OEM / ODM manufacturers has an exclusive new home at STATION Berlin. Compared to last year, the size of IFA Global Markets doubled, and still the event was fully booked. SENSATIONAL KICK-OFF FOR IFA NEXT However, the biggest success was arguably delivered by a new concept - IFA NEXT, which exceeded all expectations. From the very first day, IFA's new innovation hub was hugely popular with

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