NOVEMBER 2017 RETAILOBSERVER.COM
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ZVEI Association for Electric Appliances and CECED president.
"By bringing together the world´s great innovators, brands,
technologies, products, entrepreneurs, and media all in one place,
IFA is the most efficient platform to tell your story worldwide –
whether you are a start-up or a long-established brand," said Dr.
Christian Göke, CEO of Messe Berlin. "We are extremely happy
with the enthusiasm and energy shown by all our exhibitors."
EXCEPTIONAL GLOBAL MEDIA AWARENESS
Journalists from more than 70 countries came to Berlin to report
on the flood of new and innovative products and technology trends
shown this year at IFA.
Jens Heithecker, IFA executive director, said: "IFA is the global
powerhouse for innovation, and the volume of media coverage
around the world just serves to underline IFA's global importance.
In 2017, we welcomed 6,000 journalists here in Berlin, and nearly
2,800 came from more than 70 countries."
IFA's Global Broadcast Center played host to broadcasters from
all around the world, including news agencies such as AP and
Reuters, public broadcasters from the EBU, and commercial
broadcasters partnering through ENEX. Among the broadcasters
reporting from IFA were Al Jazeera from the United Arab Emirates,
Nine Network from Australia, CCTV and Tianjin TV from China,
01net TV, LCI, BFM TV and OUATCH.tv from France, Eurosport,
the BBC and BeIn Sport from the UK, RAI from Italy, NHK from
Japan, YTN and KBS from South Korea, IBA International from
Israel, TRT from Turkey, and NDTV from India, as well as U.S.
broadcasters CNBC / NBC and CNN.
