RETAILOBSERVER.COM NOVEMBER 2017
10
I
FA 2017 has attracted more than 253,000 visitors to Berlin, as
the power of innovation and brands yet again turned the event
into the world's most important tradeshow for consumer
electronics and home appliances. With more than half of all trade
visitors coming from abroad, IFA Berlin provided a huge boost for
manufacturers and retailers in the crucial run-up to the holiday
period, which runs from Thanksgiving in the United States all the
way to Christmas and the New Year. Once again, IFA was operating
at full capacity, with 1,805 exhibitors showing their latest products
and services on 159,000 square meters of fully booked show floor
at Messe Berlin. The mood among exhibitors was highly optimistic,
not least given the expected order volume of 4.7 billion euro
achieved during the six days of the event. IFA Berlin closed its doors
on September 6.
Once again, IFA 2017 demonstrated that it is a key driving force
for brands and retailers. In the run-up to the industry's most
important sales season, the high order volumes seen in Berlin point
to a strong and positive end-of-year business. IFA was also the
showcase for numerous innovations and product launches, which
demonstrates that "IFA is and remains the ideal meeting place and
market place for trade and industry," said Hans-Joachim Kamp,
chairman of the supervisory board of the IFA organizer, gfu
Consumer & Home Electronics GmbH.
"IFA has strengthened its role as the world's most important
trade show in this anniversary year, with the 10
th
edition of Home
Appliances@IFA. It just shows the extraordinary contribution of the
event to the expected positive development in the global market for
domestic appliances," said Dr. Reinhard Zinkann, chairman of the
IFA 2017 – a huge boost for industry & retail
