horse show and it's so captivating,
entertaining and historical that they
say, "Wow, I'm going to bring my
family tomorrow." Horse sports are
so compelling, and everyone loves
horses, they are just so beautiful
that when you see them you want
to spend more time with them. It's
like you don't know you want this
amazing pair of shoes until you see
them in the window. We've got to
get people to walk past our window.
I did something at Gulfstream Park
for the Pegasus and they made it
about food, fashion, live entertain-
ment, and all of those things while
it's not focused on the horse it does
get people in the door. It gets them
to see this magic world that we all
already know about. And it hopeful-
ly gets them excited and involved.
