Retail Observer

February 2018

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM FEBRUARY 2018 14 S panx inventor Sarah Blakeley, Dollar Shave Club founder Michael Dubin, Fubu founder, and Shark Tank star Daymond John—just a few of the highly successful entrepreneurs who have been interviewed by the staff of Inc. What they discovered is that the entrepreneurs who excel at turning nuggets of ideas into global enterprises share a common mindset and patterns of navigating the rocky terrain on the path to prosperity. START A SUCCESSFUL BUSINESS: Expert Advice to Take Your Startup from Idea to Empire written by Inc. contributing editor Colleen DeBaise reveals these insights in a practical guide for every aspiring entrepreneur. Most aspiring entrepreneurs can envision their breakthrough product or service on store shelves, or mobile devices, or in people's homes, stomachs, or offices. Their struggle is with how to make that happen. START A SUCCESSFUL BUSINESS fills in the gap between vision and fruition. Within the seven-stage framework, readers will gain valuable pointers and guidance on: • Finding their niche and making sure their amazing idea is doable and worth doing. • Conquering their fear of failure and taking bold but smart risks. • The pros and cons of a traditional business plan and the Lean Startup method. • Calculating startup costs and exploring a range of options for raising or borrowing money, including crowd funding and SBA loans. • Leveraging the power of social media to promote and market their business, along with applying old-school sales tactics such as cold-calling. • The business payoff of boosting their emotional intelligence and active listening. • Growth strategies, both intensive (like developing new products for new customers) and integrative (including buying a competing business) and more. With START A SUCCESSFUL BUSINESS, entrepreneurs will get the Inc. edge on entrepreneurial success: the knowledge to make the best decisions, the confidence to stick to their plan, and the tools to help them succeed beyond their wildest dreams. B O O K R E V I E W START A SUCCESSFUL BUSINESS: Expert Advice to Take Your Startup from Idea to Empire Author: Colleen DeBaise is podcast host at The Story Exchange, founder of the Hampton Bee, and author of The Wall Street Journal Complete Small Business Guidebook, as well as a contributing editor at Inc. She has written for The New York Times, Entrepreneur, BusinessWeek, SmartMoney, and other national publications. Publisher: AMACOM RO

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