CRO Association Our mission is to accelerate the profession of corporate responsibility.
Issue link: https://www.e-digitaleditions.com/i/100674
Philanthropy benchmArKinG tAbles continued revenue While it is tempting to assume that companies with familiar logos are revenue giants, this is not always the case. Many well-known companies, particularly those with global brands, may generate less revenue than business-tobusiness companies that do not invest in building awareness among consumers. Even companies within the same industry and with similar brand recognition may have very different revenue levels. Median total Giving (in millions) Median total Giving as a % of Revenue Median total Giving as a % of pre-tax profit Median total Cash Giving as a % of pre-tax profit Median Matching Gifts as a % of total Cash Giving Median total Giving per Employee n=213 $21.02 0.12% 0.95% 0.75% 11.74% $695 Fortune 100 Companies n=62 $57.28 0.08% 0.92% 0.67% 12.06% $595 revenue > $100 bn n=13 $77.35 0.06% 0.75% 0.60% 11.36% $470 $50 bn < revenue < $100 bn n=29 $59.87 0.09% 0.94% 0.64% 13.66% $715 $25 bn > revenue < $50 bn n=39 $32.83 0.10% 0.94% 0.72% 8.97% $646 $15 bn < revenue < $25 bn n=30 $22.15 0.12% 0.90% 0.79% 10.53% $627 $10 bn < revenue < $15 bn n=35 $14.74 0.13% 1.00% 0.93% 9.50% $806 $5 bn < revenue < $10 bn n=35 $11.63 0.15% 1.13% 0.87% 13.99% $732 revenue ��� $5 bn n=27 $4.59 0.17% 0.84% 0.68% 16.36% $749 all Companies employees Many philanthropic strategies are designed to mesh with corporate culture and provide opportunities for employees to become involved. However, successfully putting theory into practice depends largely on the number of employees at a company and the skill mix among the employee base. Median total Giving (in millions) Median total Giving as a % of Revenue Median total Giving as a % of pre-tax profit Median total Cash Giving as a % of pre-tax profit Median Matching Gifts as a % of total Cash Giving Median total Giving per Employee n=213 $21.02 0.12% 0.95% 0.75% 11.74% $695 Fortune 100 Companies n=62 $57.28 0.08% 0.92% 0.67% 12.06% $595 employees > 100,000 n=46 $78.95 0.13% 1.06% 0.83% 10.60% $406 50,001 ��� employees ��� 100,000 n=36 $42.42 0.10% 0.77% 0.58% 12.64% $671 30,001 ��� employees ��� 50,000 n=28 $18.70 0.09% 0.76% 0.60% 9.90% $449 20,001 ��� employees ��� 30,000 n=31 $15.22 0.12% 1.10% 0.83% 13.38% $695 10,000 ��� employees ��� 20,000 n=35 $13.18 0.15% 1.03% 0.98% 9.01% $843 employees < 10,000 n=35 $5.50 0.11% 0.77% 0.71% 16.27% $1,218 all Companies notes: one company did not provide full data on its total giving, so it is not included in these benchmarking tables, bringing the total number of reported companies to 213. Companies with incomplete data for profit, revenue, and/or employee size are included in the calculations to determine the ���All Companies��� data of each benchmarking table, but not in the subsequent rows of each benchmarking table. committee encourAGinG corporAte philAnthropy GivinG in numbers: 2012 edition WINTER 2012 | 7 www.thecro.com [13]