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corporAte GivinG rebounds Philanthropy Giving, in Numbers puttinG GiVinG in ContEXt SinCE 2007 As the story of corporate giving in 2011 unfolds over the subsequent pages of this report, it can be helpful to recall the path that corporate giving has traveled in the past few years, especially in light of the global economic downturn. yEaR-by-yEaR hEaDlinES in philanthRopy thE path toWaRD StabiliZinG GiVinG Here is a recap of giving headlines This table lists the percentage of since the beginning of the economic companies for which giving rose, fell, downturn: or remained flat in each time period (N=144, matched set): 2007: Despite late-summer economic warning signs, a strong major2009���10 2010���11 ity of companies increased giving from 2006 to 2007, with a quarter of increased Giving 59% 55% The Committee Encouraging Corporate Philanthropy (CECP) is the companies doing sogiving lessor more. by 25% from between 2010 and 2011 and increasing by 32 percent The figures and analysis in this section only international forum of business leaders focused exclusively among companies giving more in that period. Giving Remained Flat 11% 8% 2008: on raising the level and quality of corporate philanthropy. ItDistress at companies such as investigate changes in giving since AIG and Lehman Brothers domi- higher grant amounts. Since 2009, median recently released its Giving in Numbers report, with help from The Fewer grants, but 2009, the year that a majority of comDecreased Giving 30% 37% nated headlines in 2008, yet corpoConference Board, which found that 85 percent of the employers grants per contributions FTE fell 26 percent and median grant size panies decreased their contributions. surveyed had a formal domestic employee volunteer rate giving levels held steady, with program in jumped 31 percent, reflecting a trend toward higher giving to fewer Figure 1 shows a distribution of comAt 2011, and 47 percent of the companies had a formal few companies making significant international recipient organizations. the individual company level, here panies by the magnitude of changes in is a breakdown of how giving changed volunteer program. Moreover, the data showed that increases or decreases. there has total giving from 2009 to 2011. one from 2009-2010 and from 2010-2011: ���generally been an increase in new international employeeUnchanged giving levels expected in 2012. While 40 percent of striking finding is that one-third of 2009: Though profits began to volunteer programs across the board��� when looking at a matched companies expect giving to increase from giving in bothvery few 36% increased 2011 to 2012, time companies between 2009 their giving rebound from set of companieshave increasedand 2011. Below is an excerpt after the low of 2008, company���s giving to rise more than 10 percent���and expect their by 25% corporate giving dropped half of companies periods. the report. or more. By contrast, 10% of nearly in 2009 for (47 percent) expect their giving to remain 15% decreased giving in both time companies reported giving reduced by 59% of companies.unchanged year-over-year. Many companies ���The Editors periods. 25% or more since 2009. This reprecompensated for fewer cash grants Corporate an improvement on the extremes Putting sents giving trends in context: with product donations. Giving in Context Since 2007 18% increased giving, then The majority gave2010 data. percent of companies gave more As the giving in 2011 reported by more. Sixty 2010: Profits surged back story of corporate decreased it. unfolds over the subsequent for many in 2011 than in 2009, the year in which surveyed companies pages of this report, it can be helpful to recall the path that companies, although some industries 13% decreased giving, then reported the most significant retreat in corporate giving. Strikingly, corporate giving has traveled in the past few years, especially in light were still awaiting recovery. Giving increased for one-third of companies, giving rose by 25 percent or more, of the global economic downturn. it. demonstrating a relatively quick upward restoration was at extremes���either much higher of prior giving 18% of companies had flat giving in despite ongoing uncertainty in the global economy. or much lower for each figures and analysis in this section investigate changes in giving The company one or more time periods. than in 2007. since 2009, the year that a majority of companies decreased their A new report shows corporate volunteerism is up. Read on to learn how you can help keep up the good work. ������ ������ ������ ������ ������ ������ ������ ������ ������ Non-cash giving is most volatile. Among the three giving types, noncash was the most volatile, falling by 47 percent among companies contributions. Figure 1 shows a distribution of companies by the magnitude of changes in total giving from 2009 to 2011. One fiGure 1 Distribution of Companies by Changes in total Giving between 2009 and 2011, inflation-adjusted total Giving decreased for 34% of companies 6% flat total Giving increased for 60% of companies percentage of companies 33% 15% 15% 12% 10% 9% 6% < -25% -25% to -10% -10% to -2% flat 2% to 10% 10% to 25% > 25% percentage change in total Giving n=144 [8] CR MAGAZINE | WINTER 2012 committee encourAGinG corporAte philAnthropy mAtched-set dAtA GivinG in numbers: 2012 edition 9