CR Digital

CR Winter 2012

CRO Association Our mission is to accelerate the profession of corporate responsibility.

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Reporting However, investors and other stakeholders need reports that do more than merge best practices from financial (management and measurement) reporting and non-financial (operational, structural and risk management information) reporting. They need clarifying information. Leading companies have turned to integrated reporting to illuminate a company���s material financial and non-financial value drivers. This has two benefits: 1. A holistic view of a company���s short-, medium- and long-term value. By aligning business practices, tangible and intangible assets, and material financial and non- financial capital risks with a company���s strategic focus, sustainability agendas and future goals, the integrated report can provide a comprehensive picture of short-, medium- and long-term company value. 2. Improvements in brand value and viability, company policy and bottom line. During the process of combining information for an integrated report, a company must collect material information across business departments, which are often in silos. This requires thorough connectivity across every level of the business and provides a foundation to embed sustainable business practices. This ���integrated thinking��� has the potential to provide lasting benefits through increased efficiencies and collaboration that improves brand value and viability, company policy and the bottom line. Why Now? Pressures are mounting to increase the quantity and quality of financial and non-financial disclosure. At the same time, emerging social and environmental risks require companies to develop initiatives that transform these challenges into opportunities and WINTER 2012 | www.thecro.com [21]

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