RETAILOBSERVER.COM AUGUST 2018
16
STRENGTH AND BEAUTY REIGN SUPREME WITH
LAUNCH OF RISE
™
DESIGN EXPRESSION FROM
JENNAIR
Luxe design rises anew across masterfully executed
product offerings
JennAir unveiled a defiant new design expression, RISE, representing a
rebellion within the luxury appliance category that both empowers the discovery
of genuine personal style and illuminates kitchen detail. With the Bound By
Nothing
™
campaign, RISE is a colossus of progress, towering over stagnant,
uninspired designs that have inherited undeserved standing. RISE delivers
luminary brilliance in a suite of precise, powerful appliances, including column
refrigerators, built-in refrigerators, professional-style ranges, rangetops,
cooktops, wall ovens, urban living offerings, dishwashers, and many others —
each built for consumers who are unwilling to settle for the status quo.
"We exist to drive progress inside the appliance industry by delivering
limitless possibilities for our luxury consumers and the designers and specifiers
who help them build their dream kitchens," said Jon Hall, JennAir marketing
director. "Our founder, Lou Jenn, was a rebel who inspired unprecedented
innovation; we are fearlessly carrying his torch forward. RISE embraces an
evolved kitchen aesthetic, turns its back on the tired ways of conventional
luxury, and allows consumers to wield control. We're proud to offer aspiring
new designs as we forge a new vision of commercial luxury grounded in
strength and beauty."
Progressive in every detail, RISE is intended to inspire designers and
tastemakers as they build custom kitchens to reflect bespoke personal style,
ushering in a new era of striking proportions. Robust lines draw the eye with
AUGUST
I N D U S T RY [ N E W S ]
