Machinery Lubrication

Machinery LubricationRGBSeptember_October_2018

Machinery Lubrication magazine published by Noria Corporation

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42 | September - October 2018 | www . machinerylubrication.com Using Social Media to Build a Community of Certified Professionals "True virtual community and cama- raderie is organic; it can only be crowd- sourced." Paul Hiller | ICML TRAINING AND CERTIFICATION Given that the mission of the International Council for Machinery Lubrication (ICML) is to help lubrica- tion practitioners succeed and advance in their professional careers, it makes sense that the organization recently stepped up its activity on social media, particu- larly on Twitter and LinkedIn. is activity reflects only a small part of the organization's strategic efforts to be more relevant to more people more often than before. A few months ago, the orga- nization commissioned its f irst brand/market research. e find- ings from this study are helping to guide ICML's long-term decisions regarding the most effective ways to serve and support its growing worldwide network of practitioners, trainers, volunteers, partners and members in the years ahead. ICML has other tactics in the works, too. For instance, the orga- nization's email communications have become more frequent, and a new website was recently launched. For those who have not yet visited the updated site, it now features expanded member benefits, success stories, member recognition and a community discussion forum. Community and Camaraderie St ud ie s have show n t hat employees often enjoy their jobs for reasons unrelated to compensation. While income is certainly important, it is not necessarily the primary driver that makes team members want to fulfill their duties day after day. For instance, a 2017 study of 615,000 Glassdoor users found that organizational culture and values are the largest predictors of employee satisfaction, while compensation was among the least influential, across all income levels. is should not be surprising. Many lubrication and oil analysis practitioners probably spend at least as much (if not more) time engaging with their colleagues as they do with their own families. erefore, job-related relationships are going to impact employee satisfaction one way or another. "Camaraderie is more than just having fun, though," observed Christine R iordan, president of Adelphi University. "It is also about creating a common sense of purpose and the mentality that we are in it together," which fosters a very real esprit de corps of mutual respect and sense of identity. But what if you are the only ICML-certified player trying to optimize your plant's lubrication program? How can you develop helpful relationships with a commu- nity of like-minded professionals when you are the only one onsite? L u b r i c a t i o n P r o g ra m s

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