Retail Observer

November 2018

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 10 of 67

Kamp, chairman of the board of gfu Consumer & Home Electronics GmbH, the organizers of IFA. "This year, IFA was able to strengthen its position as the world's largest trade show for home appliances again. We are extremely satisfied with the results of the 11th edition of Home Appliances@IFA. The mood at IFA will have a positive impact on the home appliance industry's end-of-year business," said Dr. Reinhard Zinkann, chairman of the Home Appliances Segment at the Industry Association ZVEI. IFA EXHIBITOR-STATEMENTS 2018 AEG Brian Fogh, managing director, Electrolux Hausgeräte GmbH "At this year's IFA we were able to impress our trading partners and consumers again with our approach of offering an experience that is tailored to consumers' needs as well as premium appliances throughout the range. Overall, IFA 2018 was inspiring and we were able to fascinate our visitors. The show was an all-round success for us and we are already looking forward to next year." BEKO Hakan Bulgurlu, CEO "We are very glad to have exhibited at IFA again this year. The fair was a perfect opportunity for us to present our latest innovations for the home that will enable future generations to enjoy a healthier lifestyle. Both our brands were well represented at the press conferences and we had lots of visitors at the stands. IFA continues to be an important platform for engaging with the media and potential sales partners." Bosch Hausgeräte GmbH Harald Friedrich, managing director, Robert Bosch Hausgeräte GmbH

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