RETAILOBSERVER.COM NOVEMBER 2018
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THE POWER OF CO-INNOVATION
"In 2018, we can look back on a successful IFA again. Visitor
numbers were on a par with last year's figures and we are very
satisfied with the way the fair went. Trading partners, consumers
and the media showed great interest in our range of products which
fully satisfy the current needs of the modern home."
Miele
Dr. Reinhard Zinkann, managing partner, Miele
"In 2018, as at previous IFA events, the mood at Miele was excellent.
The number of trade visitors and orders exceeded the previous
year's figures again. Product innovations met with very positive
reactions from retailers and consumers. There was keen interest in
connectivity, and here especially in voice-controlled devices."
Samsung
Martin Börner, deputy president, Samsung Electronics GmbH
"This was the fifth time in a row that Samsung, the largest exhibitor
at IFA, was able to showcase its latest products on a 6,000-square-
meter display area at the CityCube Berlin. The huge number of
visitors showed that, more than ever before, people are open to
new technology that makes everyday life easier and also saves
time and energy. As a driving force of the consumer and home
electronics industry, Samsung is making giant strides forward in
IoT and AI, two trends at IFA, with its intelligent user experience
which puts people first, and which is fun and also safe. The
fascination with our innovations was reflected in our sales at IFA.
In particular home appliances and TVs achieved growth rates that
fill us with optimism for our end-of-year business, which is so
important in this industry."
HUGE MEDIA EVENT BECOMES EVEN MORE GLOBAL
Journalists from 75 countries reported on the huge range of
innovations and technology trends on show at IFA. Jens Heithecker,
executive director at IFA: "This year, we attracted 6,000 journalists
