Retail Observer

November 2018

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RO from 75 countries around the world – again more international than ever before. Global media attention is soaring, and we now have outlets covering 160 countries reporting from IFA. This really demonstrates our event's global importance." IFA's Global Broadcast Center supported a wide range of broadcasters, from the AP and Reuters news agencies to the public service broadcaster EBU, as well as the Luxembourg-based private network ENEX. Among the international TV stations and news networks reporting live from IFA were Al Jazeera (UAE), Nine Network (Australia), IBA International (Israel), CNBC (USA), as well as CCTV, the Shanghai Media Group and the Phoenix Group (all from China). With its shopping website Taobao, TBTX Media from China is able to reach 87 per cent of the country's online consumer market with more than 500 million registered users, 60 million of whom are online daily. Iran International TV's weekly technology program also reported on trends at IFA. Camera crews from France representing Euronews, 01net TV, LCI, BFM TV, OUATCH.tv, France 24 and ES 1 also reported from IFA in Berlin. IFA GLOBAL MARKETS ATTRACTS RECORD NUMBERS TOO IFA Global Markets, now in its third year, set a new standard by attracting a huge number of global attendees and established itself as a vital part of IFA. In 2018, the exhibition area at IFA Global Markets was fully booked and even oversubscribed. The event – from September 2 to 5 — was open exclusively to trade visitors, suppliers, component manufacturers and OEMs/ODMs, to meet customers and business partners from the consumer and home electronics markets. IFA Global Markets has thus become Europe's largest sourcing market. IFA 2019 We are looking forward to seeing you at IFA in Berlin on September 6 -11, 2019!

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