RETAILOBSERVER.COM FEBRUARY 2019
10
Partnerships with NAHB, ASID and DLN have elevated
this young brand to top-of-mind among the industry's most
influential designers and homebuilders. A select group of
the best specialty retailers, dealers and homebuilders in
North America lined up to become a part of the brand's
early success. Many of these coveted influencers have
installed Signature Kitchen Suite-equipped live kitchens
and have hosted elaborate cooking demonstrations
befitting a brand mantra committed to respecting both the
food and the cooking process.
At the heart of that larger philosophy — identified by
Signature Kitchen Suite as True to Food
™
— is the idea that
leading-edge, tech-empowered innovation is only meaningful
when it allows cooking enthusiasts to prepare food in the
best, most authentic way that preserves their connection
to the cooking experience. Like so much else connected to
the brand in 2018, True to Food became a rallying cry for
a better, more authentic and respectful relationship with
our food.
A NEW EPICENTER
FOR TECHNICUREAN™ COOKS
With an inaugural year like that, what do you possibly do
for a reprise? If you're Signature Kitchen Suite, you go
bigger and better – both with innovative new products and
in ground-breaking new ways to showcase them to dealers,
specialty retailers and custom home builders. The brand
accomplished both with the January 2019 debut of the
Signature Kitchen Suite Experience and Design Center
(EDC), easily one of industry's most stunning, state-of-
the-art appliance showplaces. Designed to explore the
intersection between innovative tech and culinary passion,
this 23,000-square-foot facility is opening in arguably the
only place it could: California's Napa Valley, ground zero
to America's epicurean culture and minutes from the latest
tech breakthroughs of Silicon Valley.
"Already a preferred epicurean destination thanks to
its world-class wineries, restaurants and places of learning
like the Culinary Institute of America, Napa Valley is also
the spiritual home to today's cooks whose culinary
ambitions are directly related to the level of useful
technology they can bring to the kitchen," said Zach Elkin,
general manager, Signature Kitchen Suite. "To say that this
fast-emerging group, which we're calling the Technicureans,
will have a profound impact on cooking is a major
understatement."
"Our goal at Signature Kitchen Suite is to provide these
ENCORE PERFORMANCE
Experience and Design Center demonstration kitchen
Lobby entrance of the new Experience and Design Center
