Retail Observer

FEBRUARY 2019 RETAILOBSERVER.COM 11 next-generation cooks with purposeful tech-enabled appliances that will enhance their cooking experience. But at the EDC, we also intend to deepen the understanding of food, and specifically how it is farmed, fished, cooked, prepared and ultimately enjoyed. It's an ambitious goal – and infinitely more possible at a food, wine and technology crossroads like Napa Valley." To reach the Technicurean cooks, Elkin and his team have created a state-of-the-art facility in Napa, CA, that can train luxury appliance sales and design professionals on the precision performance of Signature Kitchen Suite appliances. Highlights include a best-in-class demonstra- tion kitchen, a futuristic Artificial Intelligence (AI) Room, elaborate dining and conference rooms, and hands-on cooking experiences on appliances from Signature Kitchen Suite, LG and LG STUDIO. An onsite executive chef and partnerships with local wineries and produce farms will provide a world-class culinary counterpart to the award-winning cooking and preservation technology being demonstrated in the Signature Kitchen Suite Demo Kitchen. As many as 1,200 Signature Kitchen Suite VIP dealer sales associates, designers, builders and influencers are expected to participate in brand-immersion training at the facility annually. Fully leveraging the EDC's location, Signature Kitchen Suite will also partner with the best wine, food and technology minds in the region – local vintners offering instruction on wine pairing and storage, technology partners demonstrating LG AI robots, the new Signature Kitchen Suite app, the Innit personalized cooking system, and the latest kitchen connectivity trends impacting today's tech-obsessed home cooks. AN EXPANDED COMMITMENT TO THE WINE LOVER In 2018, Signature Kitchen Suite was launched onto the world stage both at KBIS in Orlando and IFA in Berlin with an impressive line of purposefully-designed appliances featuring meaningful technology and distinctively unique features. These products were designed to give the Technicurean food lover a more thoughtful and personal luxury kitchen experience. As an integrated, evolving brand, Signature Kitchen Suite is equally committed to the wine connoisseur and has timed the unveiling of its tech-enabled wine columns to coincide with the Napa Valley-focused launch of its EDC. That day has come with the debut of 18- and 24-inch built- in wine columns offering features directly inspired by the traditional old-world caves of wineries located near Signature Kitchen Suite's Napa center. California's beautiful Napa Valley New, innovative 24-inch and 18-inch wine columns

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