MARCH 2019 RETAILOBSERVER.COM
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In many ways, an online retailer's success depends on the team
behind the digital curtain. Thus, it's extremely important that inventory,
pricing and promotional information are handled efficiently and correctly,
so your customers will enjoy a seamless, trouble-free experience. The
same goes for your website.
Designed by members, for members, LINQ is a website pricing and
product management tool that seamlessly manages all the key
components of the merchandising process:
• Sets pricing rules with ease
• Allows complete control over products, including product views
• Integrates products to create a one-stop shop for brand management
• Provides full integration with price management systems
• Provides price forecasting, IR's, consumer offers and wholesale
discount prediction
On the public-facing side of the digital office is Alta, the turnkey
ecommerce website. Designed to surpass the functionality of national
retailer sites, Alta allows our members to present themselves as best-in-
class retailers online.
Alta keeps your content fresh and readable, no matter what device
your customers are using to view it. It gives you the ecommerce features
most widely used today, with concepts for future growth. The site is
designed to give the consumer a seamless shopping experience, from
Search Engine Optimization, to deep product content, to easy one-
page checkout.
The product pages are full of attractive options that include color and
size choices, and of course, all of the banners and flags that are set up
in LINQ. When a consumer clicks a product, they are taken to a detail
page with large photos, generous product information, applicable
promotions, and related or add-on product offerings. The cart page
reminds consumers about warranties and DIY installation products that
they can add, as well as delivery options. All pages are presented in a
framework that's designed to show off your company with the best-
looking website available in the industry.
The most exciting aspect of the LINQ and Alta platforms is that our
journey is just beginning. The broad functionality that members can take
advantage of today is just the first step we've taken toward creating the
industry's best digital commerce platform. AVB is
committed to working with its members to identify
and create solutions that will keep them ahead of
the digital commerce curve.
RO
Jim Schuett
GM of Creative, Catalog and Technology at AVB Marketing
