Issue link: https://www.e-digitaleditions.com/i/1101841
28 April 2019 Tablets & Capsules A bout 80 percent of US consumers want to know which ingredients are in the products they consume, according to the 2018 Supplements/OTC/Rx Trends Database (SORD) report [1]. Additionally, a survey commissioned by Lonza and carried out by the Natural Marketing Institute revealed that 54 percent of US consumers say they prefer to buy dietary supplement products that are derived from natural sources, representing a 59 percent growth between 2013 and 2018. In short, consumers are looking for clean-label products. Dietary supplement manufacturers often run into formulation and production challenges when trying to manufacture or reformulate products to meet clean-label requirements. The Clean Label Alliance is a group of industry leaders that have banded together to help ease manufacturers' transition to clean-label production. Industry helping industry: The Clean Label Alliance and the future of clean label Karina Basso Senior Editor dietary supplements