Machinery Lubrication magazine published by Noria Corporation
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ML www . machinerylubrication.com | September - October 2019 | 45 tions make these types of speaking engagements more interesting and informative for audiences. ICML is open to a variety of venues and formats, as it seeks to help generate exposure and discussion. Database e-Blasts For the fi rst time, ICML will allow certain member categories to send approved emails once or twice a year to the organization's contact database. Of course, participating members will not have direct access to the database. Instead, ICML staff will work with quali- fi ed members to produce e-blasts or newsletter blurbs that are relevant to the organization's candidates and certifi cants. Previously, ICML only conducted email outreach for conference organizers whom it supported as a media sponsor. Newsletters Active members can now take advantage of ICML's quarterly news- letter which reaches an ever-growing candidate database. e newsletter off ers exposure to ICML members and can feature guest authors. MEMBER OBLIGATIONS The best relationships a re two-way streets, especially when you are working together to gain exposure, credibilit y, goodwill and accountability. To that end, ICML has certain expectations of its members that are designed to benefi t everyone. Guest Authors ICML's full, supporting and partner members must each supply at least one guest author to partici- pate regularly in a blogging/article rotation. If there is an expert on your company's team who enjoys sharing relevant content, this is a great way to be active, whether contributing to blogs, magazine articles or other non-commercial content. ICML's marketing depart- ment will direct online traffi c to such content through social media and other channels. Committee Seats A full-member organization must also name one representative to serve consistently on an ICML board committee for one year. is is an excellent opportunity to network with industry experts and contribute directly to ICML's priorities, plans and projects. Case Studies A full-member organization must work with ICML to develop and complete one case study during the year. is cooperative eff ort will result in a document that both organizations can use for promo- tion on websites and at conferences. This can go hand-in-hand with co-presentations. ASSOCIATE MEMBER- SHIP FOR CERTIFIED INDIVIDUALS Certif ied practitioners have always been at the core of ICML's mission. Once again, the organiza- tion off ers a membership level for those individuals who want to help support ICML while enjoying a few extras. Remember, certifi cation alone is not the same as membership. So, while a certifi ed professional can display a certifi cation logo next to his or her name, only an associate member in good standing can display the associate member logo. Associ- ates also qualify for nomination to any certifi cant recognition program initiated by ICML. Finally, in the online listing of ICML's current certifi cate holders, the organization highlights the names of those who have gone the extra mile to support ICML as associate members. ICML will be considering additional benefits as well, and suggestions are welcome. For instance, the organization is looking into partner discounts off ered by fellow members along with an online job forum. PRE-EXISTING BENEFITS As ICML changes its member- ship packages, the organization still plans to continue a number of pre-existing member bene- fits, including certification exam discounts and voting rights. Certifi cation Exam Discounts When a full or supporting ICML member registers a candidate for a certifi cation exam, that organization basically receives its money back in the form of discounts, which can be applied to exams or recertifi cation fees. Even after these discounts have been exhausted, all other member benefi ts, opportunities and obliga- tions continue for one year. Voting Rights Full and supporting members in good standing are allowed to cast one vote each on certain matters specifi ed by ICML's board of direc- tors, including the election of board members. ese votes can be cast electronically on a case-by-case basis. IC M L b e l i e v e s d y n a m i c membership involvement encour- ages organizations and practitioners to take ownership of their lubri- cation objectives, enhance their leadership and communication skills, and learn from one another. Visit ICMLonline.com to review all the membership package options and consider what might work best for you and your organization. ML