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The rising trend of private brands
The rising
trend of
private
brands
Taking a closer look at
private brands
Today, private or store-labeled brands are seeing
unprecedented growth as companies invest more time and
resources in developing and positioning their own private
brand products to match the quality and reputation of
established national brands.
Market expansion by retailers has given consumers access
to a greater variety of brands. Combine this with the digital
economy we live in, and we have more choices than we
could possibly ever need. As a result, consumers want fewer
options when trying to make a purchase decision. Studies
show that consumers are stressed by the abundance of
choices available to them, which causes what is known as
"decision fatigue".
Consumers want streamlined options from brands they can
trust. A trusted private brand that extends across a variety of
product categories can make shopping easier on consumers
who want lower-cost, high-quality items.
