Today, print comprises a fraction of the agency's work, according to
President Brenda Peterson. "Digital is more and more important, and
print is more targeted than before," she says.
is work ranges from gas station pump ads for the Montana Loery,
to video boards in the Dallas Fort Worth airport promoting West
Yellowstone, according to Kara Smith, creative director. e Yellowstone
ads "drive customers to a website, through a custom URL, where they
see videos, obtain more information, and connect with the brand." e
industry is "all moving so fast," she says. "We continue to evolve and
that's exciting."
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A recent campaign promoting
Montana tourism incorporated
video billboards at the Dallas
Fort Worth airport.
Most of Wendt's work is now digital, including websites and internet ads.
Print ads comprised nearly all of Wendt's early work.
