SigMT

is evolution is essential, says Peterson. "Ten years from now," she says, "we'll have forms of communication we can't even imagine now." e focus, she says, is on delivering a clear, accurate message through "content development and telling the story of a brand." is is important to clients. Audy Butler, marketing director, for the West Yellowstone Tourism Business Improvement District, cites Wendt's experience, interest in the client's product, and service as "invaluable in developing strategies and campaigns for our organization and meeting our goals." "It takes heart and soul to create messaging that connects with other human beings," Peterson says. "Technology gives us so much power, but it all requires people, reaching out to others. Communicating and connecting—person to person—is at the heart of what Wendt has done for 90 years, and we know that will continue for the next 90." SiG MT 37 S MT Denise Czuprynski has been writing and editing her full career in marketing and communications. She feels proud and blessed to call Cascade, Montana her home. Creative Director Kara Smith (second from left) says, "Everyone here challenges each other to continue to learn. We learn from each other." The Suhr building, where Wendt is located, qualifies as a contributing element within a potential historic district due to its association with early commercial development in Great Falls. "It takes heart and soul to create messaging that connects with other human beings."

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