Retail Observer

January 2020

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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JANUARY 2020 RETAILOBSERVER.COM 9 W hile what happens in Vegas famously stays in Sin City, what's been taking place recently in Napa Valley has been quietly spreading throughout the luxury appliance industry and forever changing the expectations of discriminating builders, designers and homeowners alike – all while attracting the brightest thought leaders and innovators in the kitchen design space. That's the easiest way to describe the first-year impact of the Experience and Design Center (EDC), the 23,000-square-foot showplace in Napa, CA. Designed to give kitchen influencers a spectacularly hands-on way to compare brands and products on behalf of their clients, the EDC celebrates the True to Food ™ philosophy of Signature Kitchen Suite, while also exploring the many other premium offerings of LG STUDIO and LG SIGNATURE. In the 12 months since their debut, the EDC's thoughtfully designed kitchen vignettes and hands-on showroom have attracted more than 1,400 designers, builders, sales leaders, and industry partners, including American Society of Interior Designers (ASID) board members, National Kitchen & Bath Associ- ation (NKBA) "Thirty Under 30" and "Forty Under 40" honorees, Modenus DesignHounds and Luxe RED Award winners – a Herculean achievement of brand emergence in the crowded luxury appliance segment. Among many other innovations, the EDC has helped introduce the industry to the culinary wonders of sous vide thanks to the 48-inch Dual-Fuel Pro Range with this cooking modality built-in. "If there was ever a single appliance that was seemingly custom made for forward-thinking cooks, it would be Signature Kitchen Suite's 48-inch Dual- Fuel Pro Range, the only range in its class with built-in sous vide, induction and gas burners all on the same cooktop," said Zach Elkin, general manager of Signature Kitchen Suite. "We designed the EDC to showcase the latest technologies that are transforming American kitchens and allowing us to make good on our commitment to remain True to Food." First-year EDC guests have taken advantage of everything from a best-in-class demonstration kitchen, a futuristic Artificial Intelligence (AI) room and elaborate dining and conference rooms, to hands-on cooking experiences inspired by the growing Signature Kitchen Suite collection.

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