Retail Observer

May 2020

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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MAY 2020 RETAILOBSERVER.COM 17 The Dacor Kitchen Theater is designed to highlight and celebrate the brand's California heritage, foster collaboration and invite experimentation with a spotlight on Dacor's industry- defining high-performance cooking and refrigeration suite of products and creative tools such as DacorMatch. "The unveiling of our flagship Dacor Kitchen Theater is a momentous occasion for the Dacor brand," said Randy Warner, President of Dacor. "Our company began in Southern California and our new home in Irvine is the ideal location to continue telling the story of our past, present and future. With this new space, our goal is to create a home for members of the trade community and homeowners to experience our innovative product offerings, while also serving as a place to educate our customers and designers." Designed by global interiors firm Callison RTKL, the showroom is inspired by California's diverse mix of geography and features an open layout instilling a natural reverence for indoor-outdoor living. Neutral tones are used throughout the showroom, along with naturalistic materials such as textural wood and rough-hewn stone to both elevate and soften the showroom space. To further exemplify the brand's connection to Southern California, the showroom features and celebrates local artisans – from custom light fixtures by Siemon & Salazar to custom refrigerator panels designed by LA-based artist Alex Turco – throughout. A spotlight product, wall drawing inspiration from California's coastline creates a sense of momentum, movement and continuity within the showroom, while a professional cooking demonstration space allows for programming and product education for interior designers, dealers, homeowners and media audiences. This dedicated space will be utilized for classes and events throughout the year with programs choreographed by Dacor's in-house chef. Highlighted within the showroom are three kitchen vignettes to showcase the brand's distinct styles – Professional, Contemporary, and new for 2020, Transitional – to further exemplify the modern entertainer while fusing the brand's legacy of craftsmanship with intuitive technology. Dacor takes pride in the details, offering luxurious finishes such as graphite and stainless steel, as well as the introduction of Personalize with Dacor accessory kits, enabling customers the ability to customize colors, knobs and handles to create a more personalized aesthetic. • The Contemporary style of appliances boasts clean and defined aesthetics and is dedicated to elevating the cooking and cooling experiences through intuitive integrated technology, sleek screens, mobile app integration and large cooking visibility. Contemporary style appliances are offered in silver stainless steel and graphite stainless steel with cooling and dishwashing also available as panel ready. • Professional styled Dacor appliances feature a suite of luxury kitchen solutions, created specifically with high-performance cooking for the likes of culinary enthusiasts, chefs and large

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