THE PANEL
K A S I A B I G D A
M A R K E T I N G A N D
C O M M U N I C AT I O N S D I R E C T O R ,
M R L E E ' S P U R E F O O D S C O .
M A R K E N G E L
F O U N D E R ,
F I F T H TA S T E F O O D S
J O A N N E L A C I N A
E X E C U T I V E V I C E P R E S I D E N T,
S U N G R O V E F O O D S
Plan B: Makers Shift Strategy
in the Age of COVID-19
COMPILED AND EDITED BY JULIE GALLAGHER
Specialty Food asked three makers to detail
the hurdles and opportunities their businesses
faced during the pandemic.
W
hether they launched a new offering in response to consumer buying habits, pivoted
their strategy in the face of business interruptions, or pushed through with their initial
new product plans, these makers displayed agility amid COVID-related disruptions.
SPECIALTY FOOD SPECIALTYFOOD.COM
SPECIALTY FOOD
MAKER
