How We Grow

2020 Nov/Dec How We Grow

Issue link: https://www.e-digitaleditions.com/i/1310869

Contents of this Issue

Navigation

Page 2 of 23

Almond Board of California 2 our "health halo." The health halo – a result of the Almond Board's investment in nutrition research over the past 25+ years – protects our investment in building a global market of consumers in more than 100 countries. I look forward to serving as your chair in the coming year as we climb this mountain of almonds. Think of me as your sherpa, or guide, on this expedition. I am here to assist you in any way possible. If each of us pulls our own weight, we will reach the summit together. Our base camp for this expedition is The Almond Conference in December. Although we cannot meet in person, we will meet virtually in a truly global gathering on December 8-10. Our theme this year is "Join the Journey" and it will be a once-in-a-lifetime event (we hope!), complete with the annual State of the Industry address, educational sessions on topics from global marketing and trade to safety and nutrition research. There will even be a virtual trade show where you can find all the "gear" you will need to be successful on this the journey. In the coming year there will be many other opportunities to engage with ABC – committee and workgroup meetings, CASP In-the-Orchard workshops, the Almond Quality and Food Safety Symposium, and more. Think of these opportunities as base camps where we stock up on supplies and reenergize for the next stretch. I personally invite you to join me on this climb and do your part to help us reach the summit. And remember, we are all on the same rope. Almond Board of California 2 Kent (left) stands with son John in front of Mt. Everest.

Articles in this issue

Archives of this issue

view archives of How We Grow - 2020 Nov/Dec How We Grow