Issue link: https://www.e-digitaleditions.com/i/1310869
The most modules completed in one year. 2 5,954 Modules in 2019 completed since 2009. 1 13,114 CASP Modules CASP Supply Chain Program Launched 1,2 California Almond Sustainability Program, September 2020. 3 For more Whole Orchard Recycling benefits, check out the July/August 2020 issue of How We Grow: https://bit.ly/2GGVzcZ 4 2019 Global New Product Introductions Report, Innova Market Insights. Sharing the California Almond Story Journeying Toward the Orchard of the Future From Orchard to Online Events Go Virtual YEAR IN REVIEW 2020 f Launched dedicated communications efforts about how almonds are grown with European consumers, modeled after ABC's U.S. sustainability communications program f Partnered with The Atlantic, a leading publication with eco-conscious consumers, to share the California almond industry's responsible growing practices f Met with American and European eco-conscious consumers to understand their perceptions of sustainability, farming, food and almonds, learnings that will guide future communications to those groups f Partnered with Volta, a company that provides free charging stations to electric vehicle owners, to place ads featuring the industry's sustainable growing practices on stations outside high-end grocers across California and the U.S. 11 6 In-the-Orchard CASP Workshops Attended by 364 industry members 7 Virtual Tailgate Sessions Attended by 29 industry members Lunch and Learn Attended by 40 industry members ABC offered FREE cover crop seed to almond growers. ABC announced 2025 Goal metrics. ABC and industry members developed research strategies supporting our journey toward the Almond Orchard 2025 Goals. New CASP Record! Su pp o r t i ng ou r 2025 G o a l s a nd be y o nd . D r i vi ng m o r e p arti ci pa ti on !