Issue link: https://www.e-digitaleditions.com/i/1349974
16 March/April 2021 Tablets & Capsules which is that any negative experience, particularly with an over-the-counter (OTC) product, will likely strongly influence a consumer's future purchasing choices. Given that around half of all consumers experience diffi- culty swallowing tablets and capsules or simply dislike taking them, demand for alternative dosage forms is increasing. Chewable and effervescent tablets, instant drinks, and orally use of the right packaging materials is essential to maintain- ing the stability of the final product. While challenging, ensuring stability is critical to ensuring a medicine's safety or efficacy and to preventing some dietary supplement products from developing an unappealing smell, taste, or appearance. As shown in Figure 1, manufacturers have many incentives to avoid stability issues, not least of Figure 1