Retail Observer

May 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM MAY 2021 14 T oo many ambitious women strive to accomplish all their goals alone, leading to dangerous levels of stress and anxiety. Learn how a strong support network and meaningful connections are crucial not only to your long-term success, but to your peace of mind. Today's women are ambitious, and are excelling in every way, but many still believe that asking for help along the journey is a sign of weakness, ignorance or incompetence, so they go it alone. Author and podcaster Elayne Fluker believes this mindset is partly responsible for the increase in suicide rates for girls and women, and the reason so many women end up depressed, overwhelmed, isolated and unfulfilled. To combat this alarming trend, Fluker helps women learn how to build their own networks, make meaningful connections, and understand how some of the world's most successful women, like Oprah Winfrey and Spanx founder Sara Blakely, had tremendous support networks that helped them achieve their dreams. Get Over "I Got It": • Shares the lessons Fluker learned through her own struggles with learning to ask for and accept support. • Provides anecdotes from women professionals, interviews with health professionals, and current research demonstrating the tangible ways women can ditch the dangerous go-it-alone philosophy. • Offers proven, real-world ways for women to embrace the thoroughly researched health and career benefits of a "stronger-together" approach. Ultimately, this book helps women overcome their psychological hurdles to asking for help, giving them a surefire strategy and the confidence to seek support. They'll then be positioned to join other women's support networks, uplifting them in a way that will transform both individual lives and communities. B O O K R E V I E W GET OVER 'I GOT IT' How to Stop Playing Superwoman, Get Support, and Remember That Having It All Doesn't Mean Doing It All Alone Author: Elayne Fluker is host of the Support is Sexy podcast, which has more than 800,000 downloads and features her interviews with more than 500 diverse and inspiring women entrepreneurs. Elayne is also the Founder of SiS.Academy—an online learning platform educating and empowering Black Women entrepreneurs. In 2020, she was named a "Founder of Change" for SiS.Academy as part of the American Express "100 for 100" program, featuring 100 innovative Black women entrepreneurs. As a trusted coach and consultant who unleashes the high potential in women around the world, Elayne helps her clients shift their mindset around support so they can move to their next level. She has led more than 200 workshops in Spain, Morocco, South Africa and the U.S. She has shared her expertise at Hewlett-Packard, New York University, Columbia University, Howard University, Spelman College and the United Nations, and she has appeared on CNN, the Today show, Nightline, Inside Edition, Extra, BET, HLN and Satellite XM Radio, as well as numerous podcasts sharing her message of support for women. Publisher: HarperCollins Leadership RO

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