RETAILOBSERVER.COM JUNE 2021
16
BOSCH REVAMPS COOKING LINEUP
AMIDST DEMAND FOR QUALITY,
VERSATILE COOKING APPLIANCES
New Bosch study says Americans show
greater culinary confidence using quality
appliances
Following the launch of its first-ever industrial-style cooking
line in 2020, Bosch home appliances today announced
improved innovations coming to its renowned cooking portfolio
in 2021, including new custom ventilation inserts and a vast
revamp of its wall oven lineup. Meeting demand for quality
appliances, 26 new Bosch connected wall ovens will offer
multi-oven functionality through features like an all-new Air Fry
mode and more, for an all-in-one cooking and baking system
that simplifies life in the kitchen.
At the core of the launch, a new Bosch study explored the
evolving relationship between consumers and cooking appliances
since the onset of the pandemic, pointing to quality performance
as a key factor in consumers' culinary kitchen confidence:
• Over 60% of Americans have a newfound appreciation for
cooking as a result of the pandemic.
• Eighty-five percent have tried at least one new recipe a
month, with over half trying five or more.
• Nearly 27% realized the need for better cooking appliances,
JUNE
I N D U S T RY [ N E W S ]
