Specialty Food Magazine

Summer 2021

Specialty Food Magazine is the leading publication for retailers, manufacturers and foodservice professionals in the specialty food trade. It provides news, trends and business-building insights that help readers keep their businesses competitive.

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Parking Lot Gardening There's a decline in car ownership in Paris, leaving a web of unused underground parking lots empty. Three lots have sprouted new life as organic farms as part of a government- funded initiative in partnership with Cycloponics, a Strasbourg, France-based business that develops urban agriculture concepts. Below the city street, certified organic, non-GMO, and pesticide- free produce like shiitake, oyster, and white button mushrooms, endive, and microgreens, are flourishing, with almost 67,000 pounds of mushrooms cultivated each year. Jean-Noël Gertz, thermal engineer and founder and CEO of Cycloponics, says, "We need about 33,000 square feet minimum to operate a farm, and devote 50 percent to the mushroom culture rooms," which love the dark underground terrain. The hyper local, affordable, and sustainable produce is delivered to organic grocery stores in the city via electric bikes or cars.—D.S. Adopt a Farm A new crop of young farmers in Europe have figured out that selling directly to consumers is the future. CrowdFarming.com is their platform. Shoppers learn about a wide variety of participating farms online, and then "adopt" their choice, such as a beehive, almond tree, or salt pit, and receive a portion of the harvest. Or they can order a bundle box. Since early 2020, they've serviced more than 200,000 customers and continue to offer logistics and customer service to the farmers, ensuring success.—D.S. PHOTOS: ICF LA SABLIERE / CYCLOPONICS PHOTOS: CROWDFARMING.COM 12 SPECIALTY FOOD SPECIALTYFOOD.COM TRENDS & HAPPENINGS

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