SUMMER 2021 15
ASSOCIATION NEWS
Before Arrival
Contactless registration.
Limiting congregation in public
spaces and lobbies.
Masks mandatory inside convention
center (as mandated by city
and state at time of show).
Vaccinated individuals must provide
proof of vaccination via a paper
form, a digital application, or through
New York State's Excelsior Pass.
Unvaccinated individuals must present proof of
a recent negative COVID-19 test result (PCR test
within 72 hours or antigen test within 6 hours).
At the Javits Center
Social Distancing & Hygiene
Traffic management at high-traffic areas
that includes floor decals to encourage safe
physical distances and signage throughout
the event to encourage and reinforce safety.
Contactless lead retrieval
instead of business card exchange.
SFA representatives will be deployed
throughout the event to monitor traffic
flow and mitigate gathering points
to support physical distancing.
Increased cleaning efforts in all
public space and restrooms.
Removal of show floor aisle carpet
to maintain more effective daily cleaning.
Increased hand sanitizing stations
throughout the building and on show floor.
Reduction in overall hand out of paper
collateral will be encouraged by all.
On the Trade Show Floor
Safe Aisles
• Wider aisles and one-way aisles to allow
for physical distancing protocols.
• Restricted access points where needed.
• Large gatherings at individual booths will
be discouraged by SFA representatives.
Safe Sampling
• Exhibitors may offer samples that are
single serve (lid/sealed/packaged).
• The use of plexiglass shields are required
if your samples are not pre-packaged.
• Exhibitors will be encouraged to clean and
disinfect high-touch areas frequently.
• Exhibitors will be encouraged to have
hand sanitizer available at their booth.
• For more detailed information
on serving and sampling, please
see our exhibitor manual.
Fancy Food Show to Include Digital
Component, Extensive Safety Measures
By Julie Gallagher
The 2021 Fancy Food Show will take place September
27-29, at the Jacob Javits Convention Center in
New York City, and will include a digital component
called Fancy Food 24/7, that will run concurrently with
the in-person event, and for a full week afterwards.
As part of Fancy Food 24/7, the SFA will host
educational programs October 4-8, including panels and
talks via Zoom. Panelists will include retailers,
members of SFA's 12 Under 35 List of Young
Talent to Watch, and SFA's Trendspotters, who
will reveal their top trends from the Fancy Food
Show. The Basics: The Business of Specialty Food
will also take place virtually, Oct 6-7.
The Fancy Food Show will consist of both
vaccinated and unvaccinated attendees, meaning
that social distancing is required and masks must
be worn. Individuals entering the exhibit floor
must present their show badge and one of the
following based on which group they fall into.
Vaccinated individuals must provide
proof of vaccination via a paper form, a digital
application, or through New York State's
Excelsior Pass.
Unvaccinated individuals must present
proof of a recent negative COVID-19 test result
(PCR test within 72 hours or antigen test within
6 hours).
Additional policies and safety measures will
be added and/or updated regularly based on new
city, state, and federal mandates and guidelines.
At press time, the following safety measures were
planned. Check specialtyfood.com for regular
updates to our SFA SAFFE Program.
