Companion Animal Product & Promotions Guide

July 2021

Animal Health Solution - a Henry Schein Animal Health magazine for veterinary professionals

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4 Covetrus | 855.724.3461 | northamerica.covetrus.com Building revenue and compliance through your online pharmacy ADDISON ANIMAL HOSPITAL SUCCESS STORY As people shop online more than ever before, with virtually endless options, how can veterinary practices compete? Lured by convenience and low prices, pet owners who once purchased prescriptions and other products in-clinic are logging on for what they believe is a better choice for them and their pets. Add in COVID-19 and the risks of in-person shopping, and the shift has only accelerated. According to the Veterinary Hospital Managers Association (VHMA), 87% of practices understand the necessity of an online store in order to stay competitive with big box stores and online retailers. (Source; VHMA Insider's Insight Benchmark Report) How can you tell which solution is right for your practice? Not all online pharmacy vendors are created equal. Addison Animal Hospital, a two-vet practice in Lake City, Florida, signed up for a digital prescription and online pharmacy platform a couple of years ago. While they were promised revenue growth and better compliance, the practice found the new tools difficult to use, received little guidance from the vendor, and struggled to get pet owners on board. Their online pharmacy simply wasn't delivering on its promise. According to practice technician Heather Marczynski, CVA, "Clients had a hard time figuring out how to place an order, and I couldn't even go into the backend to help them. It was all too complicated." What to look for in a digital prescription and pharmacy solution Practice management software writeback Covetrus aligns with most PIMS so you can sync prescription order information with a patient's medical record. Total transparency Check on a client's order status at any time and maintain visibility and better control over long-term compliance. Easy, intuitive interface Built by people with deep experience in the veterinary industry, the Covetrus platform delivers a digital workflow that matches your day-to-day needs. Help from real people As soon as you join Covetrus, you'll partner with a launch specialist and an account manager to teach you how to maximize the platform's tools and drive client engagement.

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