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Hamburger is sold in ten-pound cases with either ten one-
pound or two five-pound packages. Also available are quarter-,
half-, and whole-beef lots. She frequently stocks additional cuts.
Great Alone is authorized to accept SNAP. Few meat
companies have the ability to process EBT (Electronic Benefit
Transfer) payments. e application process is time-consuming,
but it is a service that White is proud to offer.
White joined the Chamber of Commerce in Billings to
promote an educational seminar that she organized and
administered in March 2021. Direct sales have been booming
since Covid-19 and so has misinformation about the process
and legalities of selling ranch beef direct. e seminar was
White's aempt to share that important information. An
imbalance in knowledge can have consequences for those who
aren't aware.
Information on the trailer indicates that the ranch has earned
"Audubon Certified Bird Friendly Land" certification. e
ranch became certified three years ago, and last year contract
biologists visited the ranch. ey counted 79 native bird
species. "We continue to work to preserve a wild landscape to
ensure all creatures have a place," said White.
White uses Facebook, Instagram, and Twier pages that, on
the surface appear to be free marketing. However, it takes time
to keep them up to date and to motivate viewers to go back to
those pages again and again. She oen posts photographs of
activities on the ranch, mostly those that pertain to the cale.
A sunset over the mountains with the cale in the foreground
gives the customer an idea of the pristine location where the
cale are pastured. She might include a photo of a baby calf,
birds, wildflowers, and big blue skies. She oen inserts photos
of what she calls "her happy cale."
It's on these pages and her website that White notifies her
customers as to when she will be in their area selling beef.
Lanie White and one of
her favorite horses.
The pastures where the cattle on the McFarland White Ranch graze are also great habitat for wildlife.
Lanie White sometimes adds photographs of "her happy cattle"
to her webpage.
Photo
by
Eric
Visocan
Photo
by
Eric
Visocan
For more information on the Great Alone Cale Company, contact
Lanie White. 406-321-1160 | hp://greatalonecaleco.com
Photo
by
Eric
Visocan
A life-long interest in communications made
Suzanne Waring first a college instructor and then
a writer. She lives in Great Falls and writes about
Montana people and their communities.
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