SOCIAL MEDIA REVIEW
In the past year, Zips social media
accounts have experience tremendous
growth. In particular, Zips Facebook (47
percent) and Twitter (81 percent) have
benefitted from a boom in likes/followers.
The official Facebook account of Zips Athletics,
"AkronZips", enjoyed an
increase in "Likes" of
better than 10 percent
from Nov. 2012 to May
2013. It's current total of
more than 19,000 likes is tops among all
Mid-American Conference schools.
>>
59%
Fueled by its
historic season, the men's
basketball
Facebook account increased
its Likes by 59.36 percent from
little more than 1,100 to more
than 3,000 last year.
The biggest increase in
social media interaction came
from the department's Twitter
accounts, which experienced
an increase in followers of
nearly 40 percent across
the board for the @FollowTheRoo handle,
which serves as the department's official account, as well as the other 13 sport-specific
brands.
>>
19
6
Six UA Twitter accounts
saw an increase in followers of better than 50
percent in 2012-13. Two handles, Akron's softball (@ZipsSB)
and baseball (@ZipsBB) accounts
upped its followers by more than
80 percent.
By utilizing a number of unique hashtags – such
as #ZipsGameday, #ThinkBigger and
#FillTheHill – Zips Athletics was routinely
trending on Twitter during the 2012-13 season.
>>
#ZipsGameday has been used in
more than 17,000 tweets, sent
by nearly 3,000 unique users since the
men's basketball Social Media Night
game versus Ohio University on Feb. 2.
The Zips Athletics New
Media staff produced 360
videos – generating
more than 72,000
collective views – and
covered 162 events for
GoZips.com in 2012-13.
