U
sing a social media influencer can be incredibly rewarding for a specialty
food maker; it can build brand awareness, brand loyalty, and even introduce
a product to an entirely new audience. Specialty Food asked makers for their
tips on how to ensure the partnership is a success.
THE
PANEL
S U A N G R A N T
O W N E R , S U A N F O O D S
G R A C I E A A R O N S O N
O N B E H A L F O F
R U M I S P I C E
S A M E E R M A L H O T R A
C E O A N D C O - F O U N D E R ,
C A F E S P I C E
TA R A H B O Y L E S T O N
M A R K E T I N G D I R E C T O R ,
C A L L I E ' S H O T
L I T T L E B I S C U I T
K E L LY N E W S O M E
M A R K E T I N G M A N A G E R ,
T H I S I S F I N E C H E E S E
VA N E S S A C H A N G
M A R K E T I N G D I R E C T O R ,
C O W G I R L C R E A M E R Y
H A N N A H N I E L S E N
M A R K E T I N G P R O J E C T
M A N A G E R , T H E D AT E L A D Y
C A R O L I N E C O T T O
C O - F O U N D E R A N D C H I E F
O P E R AT I N G O F F I C E R ,
R E N E WA L M I L L
A L I S O N S E I B E R T
O N B E H A L F O F
E N Z O O L I V E O I L
Maker Q&A: Engaging Influencers
COMPILED AND EDITED BY ARIELLE FEGER
50 SPECIALTY FOOD SPECIALTYFOOD.COM
SPECIALTY FOOD
MAKER
