Retail Observer

November 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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NOVEMBER 2021 RETAILOBSERVER.COM 41 38TH ANNUAL CERSAIE The International Exhibition of Ceramic Tile and Bathroom Furnishings M O R E T H A N 6 2 , 0 0 0 V I S I T O R S A T T E N D E D C E R S A I E O V E R T H E F I V E D A Y S O F T H E S H O W , I N C L U D I N G M O R E T H A N 2 4 , 0 0 0 I N T E R N A T I O N A L P R O F E S S I O N A L S . A T T E N D A N C E A M O U N T E D T O 5 6 % O F T H E T O T A L 2 0 1 9 F I G U R E . T he 38th Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings held in Bologna from September 27 to October 1, fully lived up to the expectations of the exhibitor companies that had decided to invest in the show as an opportunity to meet their customers face to face once again and present their latest product innovations in person. A total of 623 companies were present in exhibition space of 150,000 square meters in fifteen fully occupied halls of the Bologna Exhibition Centre, including 361 companies from the ceramic tile sector, 87 from the bathroom furnishings sector and 175 from the installation, raw materials, new surfaces and service activities sectors. The show's strong international profile was confirmed by the presence of 238 non-Italian exhibitors (38% of the total) from 28 countries. Cersaie 2021 was attended by a total of 62,943 visitors. Despite the continued difficulties caused by the pandemic in international markets, particularly in terms of intercontinental travel, the show attracted 24,019 international visitors (38% of the total), while the number of Italian attendees totaled 38,924. A total of 464 journalists were present, including 150 from outside Italy. Total attendance stood at 56% of the 2019 figure.

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