Retail Observer

November 2021

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM NOVEMBER 2021 42 The exhibition was held in compliance with all applicable regulations not just for the admission to the show itself but also for the stand set-up and dismantling phases. A large amount of customers came from Italy and the major European markets to attend, although participation by visitors from Asia was more limited due to the strict anti-Covid regulations in place for returning travellers. "I am convinced that the 623 exhibitors who took part in Cersaie 2021 saw the best possible return on their investment in a show that once again confirmed its national and international importance among distributors, architects, installers and real estate operators," said Giovanni Savorani, chairman of Confindustria Ceramica. "Ceramic tile has been performing well for several months now in the various global markets thanks to the intrinsic qualities of healthiness, hygiene and environmental sustainability of our products and their ability to satisfy the growing demand for quality of living in homes and other locations. As we pointed out to the representatives of the national and territorial institutions whose presence at the show clearly indicated their interest in our sector, this recovery must not be jeopardized by the current devastating levels of energy costs, an issue that requires urgent action at an EU level." "Cersaie offered an extensive program of well-attended and highly effective events," said Emilio Mussini, Confindustria Ceramica's deputy chairman responsible for Promotional Activities and Trade Fairs. "Highlights of this edition of the show included the almost 600 people attending the keynote lecture by Pritzker Prize laureate Shigeru Ban, the presence of 10 leading Italian and European architectural firms in the Contract Hall, the exhibition of the G124 project launched by Renzo Piano to redevelop the suburbs in collaboration with young architects, the 18 Press Cafés held during the five days of the exhibition, the seminars on ceramic tiles hosted in Tiling Town, and the 180 Cersaie Business delegates from some of Italy's main markets, including Germany, North America and the Gulf States, who were present thanks to the valuable collaboration with the Italian Trade Agency ITA. Cersaie will continue until October 8 through Cersaie Digital, an online product showcase and business matching service for exhibitors and visitors which provides valuable support to in-person visitor participation and which will be further developed in future editions of the show." Next year's Cersaie will be held in Bologna on September 26–30, 2022. RO 38 TH ANNUAL CERSAIE

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