Pharmaceutical Technology - May 2022

Pharmaceutical Technology- May 2022

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Page 35 of 63

Do you have the RIGHT COMBINATION OF PACKAGING ELEMENTS for your brand protection strategy? Look below the surface to nd your edge in the war against counterfeiting and fraud. For more information, download Anti-Counterfeit and Security Solutions for Secondary Packaging. TRACKING SECURITY BRAND PROTECTION RETAIL TAGGING Checkpoint® or Sensormatic® tags help prevent theft or pilferage. RFID TAGGING Covertly embedded into a product or label, manufacturers can track whereabouts. SERIALIZATION PREP DataLase® printing prepares package for serialization at the production line. SECURITY INKS Special inks like photochromic, thermochromic, invisible uorescent, or coin/pen reactive provide distinctive changes in appearance when activated. MICROPRINTING Visible only through a micro-scanner, this method is extremely dicult to copy. COATING Soft Touch® coating distinguishes your brand with a unique feel. COLOR Unique graphic elements like watermarks and specialized inks dierentiate your brand. FOIL Cold foil or hot foil stamping lends authenticity to design.

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