36 Covetrus
|
ph:
855.724.3461
|
fx:
888.329.3861
|
northamerica.covetrus.com
Text reminder template: is due for a
drug-monitoring test, which is required before the next
medication refill on . We will collect a blood
sample during a technician appointment. Click here to
schedule online, download our app, or call 555-555-5555.
By comparison, emails average 20 percent open rates
and 6 percent response rates.
2
Clients may need multiple
reminders if emails get overlooked or buried in their inboxes.
A strong subject line can radically raise your open rates.
Use a subject line such as " needs a lab test
before next medication refill on | Click to schedule."
Include data fields with the pet's name and next refill
date just as you did with text reminders. Add a "Click to
schedule" as your call to action.
Email reminder template: is due for a
lab test. Drug monitoring is necessary for
to continue to safely take and
is required before the next refill on . During a
technician appointment, we will collect a blood sample
and run the test. Click here to schedule online, download
our app at , or call 555-555-5555. We want to
provide timely testing and refills for .
Because people skim emails, add graphic buttons for
"Schedule Online" or "Download Our App" for improved
response rates. You need obvious instructions for what
clients need to do next.
Get information about Rapport client communication
from Covetrus at cvet.co/rapport.
4
|
Use "Blood work required before next refill" stickers
This bright-colored sticker will prompt clients to act before
medication runs out. Technicians will place stickers on
vials when testing will be due before the next refill. Use
the same sticker on chronic medications and heartworm
preventatives that require routine testing. Don't type these
instructions on the label. Clients may not read labels on
long-term drugs because instructions seldom change.
The florescent sticker alerts your team as well as clients.
When clients pick up medications, your client service team
will see the sticker, too. This signals them to forward book
technician appointments for drug-monitoring tests. Say,
"This is your last refill before a drug-monitoring test will
be due on . Let's schedule a 15-minute technician
appointment for the blood sample collection. I have an
appointment available or .
Which do you prefer?"
This explanation lets the client know it will be a brief
appointment and will ensure timely refills. Lead the client to
forward book with the yes-or-yes technique of presenting
two choices rather than asking, "Do you want to schedule
the test now?"
Watch my video on "Tired of Arguing Over Drug
Monitoring? Here's the Solution" at youtu.be/EeSv5SRPS0E.
The largest share of practice revenue comes from wellness
services, followed by drug sales and laboratory services,
according to the AVMA.
3
When your hospital sends
reminders for drug-monitoring tests, you will prevent client
arguments. Diagnostic reminders will improve patient care
along with pharmacy and laboratory revenue.
About the author Wendy S. Myers, CVJ, has
been training veterinary teams for 22 years as owner of
Communication Solutions for Veterinarians. She teaches
teams to become confident communicators, so more pet
owners say yes to medical care. Wendy shares her expertise
through conferences, online courses, and monthly live CE credit
webinars. She is a certified veterinary journalist and author of
five books. Her passion is to help practices like yours thrive and
grow through effective communication skills. You may reach
her at wmyers@csvets.com or www.csvets.com.
:
1. U.S. Food & Drug Administration. Available at: https://animaldrugsatfda.fda.gov/
adafda/views/#/nsaidLabels. Accessed March 24, 2022.
2. Cote S. The Future of Sales Follow-Ups: Text Messages. Gartner. Available at: https://
www.gartner.com/en/digital-markets/insights/the-future-of-sales-follow-ups-text-
messages. Accessed March 24, 2022.
3. 2018 Report on the Market for Veterinary Services. American Veterinary Medical
Association. Available at: https://www.avma.org/sites/default/files/resources/2018-
econ-rpt3-veterinary-services.pdf. Accessed March 25, 2022.
