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May - June 2022
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machinerylubrication.com
How to Sell a Lube Program
to Plant Management:
In a Word — Creditability
Joe Kuhn
LUBRICATION PROGRAM
"Creditability
goes beyond
what people say
to sell us on ideas
by adding past
performance to
predict future
performance.
Creditability
is therefore
earned."
Let's conduct a thought experiment. You just received a windfall inheritance of $1 million, and you have
decided to invest the total sum in the stock market under the guidance of a financial advisor. You have just
three advisors to select from:
How did you decide? e
obvious choice is Jane.
While she doesn't have
the most experience, she
does have a track record of success
and has earned externally-verified
credentials. In a word, she has
"Creditability."
A bank determines your interest
rate based on your credit score.
is is an attempt at measuring
your creditability. Similarly, if you
buy earbuds on Amazon, you will
likely choose based on the number
of reviews and the total review score
by others who purchased the device.
Consciously or unconsciously, we
use creditability in our daily lives to
make decisions. Creditability goes
beyond what people say to sell us on
ideas by adding past performance to
predict future performance. Credit-
ability is therefore earned.
Who do you select?
