again the proven meeting place for industry and trade, trade
visitors, the media, and of course, consumers."
Martin Ecknig, chief executive officer of Messe Berlin, said:
"It's been fantastic to see our halls packed once again. I've had
really positive feedback from all the global brands and retailers
that I spoke to, and I'm especially pleased that we recorded such
large numbers of industry professionals and trade visitors
attending IFA Berlin. We are on track for IFA to regain its full
strength in 2023."
Berlin's Governing Mayor Franziska Giffey said, "Showcasing
smart innovations and energy-efficient technologies, this leading
trade fair is a driving force for the economy and for markets
worldwide. It's one of Berlin's flagships, not only as a trade fair and
congress, but also as a leading European hub for innovation and
technology. IFA 2022 is a beacon of sorts, not least because it
stands for a resurgence after two difficult years."
SUSTAINABILITY WAS A KEY FOCUS FOR CONSUMER AND
HOME ELECTRONICS
Sustainability was one of the biggest themes at this year's IFA in
Berlin, alongside intelligent connectivity of devices and Smart
Home solutions.
This was reflected in some of this year's IFA Keynotes, with
Hakan Bulgurlu, chief executive officer of Arçelik, issuing a
passionate plea to the consumer and home electronics industry to
collaborate and do its part to contain climate change and reduce
pollution. Gwenaelle Avice-Huet, chief strategy and sustainability
officer of Schneider Electric, expanded on the theme, exploring
how Smart Home devices can make our homes more sustainable.
Another big topic was intelligent connectivity and how it
enables seamless experiences. Cristiano Amon, chief executive
officer at Qualcomm, explored the huge potential of connected
services and devices in the future.
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IFA 2022 IFA 2022
