BY MARK HAMSTRA
Paco Underhill to deliver keynote at
Winter Fancy Food Show
He recently spoke with Specialty
Food about his plans for the keynote
presentation. "Part of what I'm going
to talk about is what were the things
that were going on in the broader food
industry before the pandemic, and what
are six things that we are seeing going
on right now that are important for us to
look at," Underhill says.
Incorporating examples and visual
aids from his travels around the world,
Underhill will draw on his decades of
experience helping retailers, restaurants,
and brands, understand shopper
behavior, he says.
S
pecialty food retailers and manufacturers
can drive sales gains through a better
understanding of the nuances around
consumers' food-shopping behaviors in today's
environment, says Paco Underhill, founder of
consulting firm Envirosell Inc.
Underhill, author of the classic business
book "Why We Buy: The Science of Shopping," is
scheduled to give the keynote presentation at the
Fancy Food Show in Las Vegas at 9 a.m. on Jan. 16.
His talk follows the release of his latest book,
"How We Eat: The Brave New World of Food and
Drink," which describes many of the forces shaping
modern food shopping, from supermarket layouts
to social media influencers.
6 Factors About How We Eat
That Shape Modern Food Shopping
PA C O U N D E R H I L L
F O U N D E R ,
E N V I R O S E L L I N C
32 SPECIALTY FOOD SPECIALTYFOOD.COM
