RETAILOBSERVER.COM FEBRUARY 2023
16
FEBRUARY
I N D U S T RY [ N E W S ]
LG'S REFRIGERATOR WITH MOODUP
BRINGS A MORE COLORFUL LIFESTYLE
TO THE KITCHEN
Adding to its collection of compelling color
choices, LG's cutting-edge refrigerator now
features Pantone's 2023 Color of the Year
LG Electronics (LG) presented an exciting new color option for
its groundbreaking refrigerator with MoodUP™ to offer personalized
customer experiences at CES 2023. Coming to LG's color-
changing fridge in collaboration with the world-renowned Pantone
Color Institute, Viva Magenta – the Pantone Color of the Year
2023 – is a brave and fearless crimson red that injects excitement
and drama into home interiors, energizing any environment with its
dynamic vibrancy.
The refrigerator with MoodUP™, unveiled at IFA 2022 in Berlin
this September, boasts a diverse range of rich, dynamic colors to
choose from and provides a convenient way for users to enliven
their kitchen whenever they feel the need to change or refresh the
mood. With the arrival of Viva Magenta, a stylish addition brought
about by LG's close partnership with the Pantone Color Institute,
the upper door panel of the fridge now offers a total of 23 chic
color options. Owners of the 4-Door French-Door model can mix
and match until their hearts are content with more than 190,000
possible color combinations at their disposal.
MoodUP users can easily select and apply Viva Magenta – and
any of the other available colors – by using the intuitive LG ThinQ™
app. Implementing LED color-changeable door panels, LG's
innovative kitchen solution gives users the ability to customize the
look of their fridge without the cost and hassle of having to
physically replace any of its exterior elements.
For a more traditional look in the kitchen, users can turn off the
MoodUP refrigerator's LED door panels at any time and enjoy the
charming color combination of Lux Gray and Lux White. Timeless and
understated, this clean, cool combo harmonizes well with any décor
and evokes the natural, subtle contrast of different-colored stones.
"Now with Pantone Color of the Year 2023, Viva Magenta, the
refrigerator with MoodUP epitomizes the convenience and
