Retail Observer

February 2023

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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FEBRUARY 2023 RETAILOBSERVER.COM 17 customizability of LG's innovative ThinQ UP appliances," said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. "We will continue to develop advanced lifestyle solutions offering differentiated customer experiences and unprecedented upgradability." WATERMARK DESIGNS AND BARRY GORALNICK INTRODUCE THE JAMES COLLECTION First collaboration is a sophisticated exploration of the industrial trend Watermark Designs, the Brooklyn-based manufacturers and designers of faucets, fixtures and accessories for residential and commercial properties, has teamed up with renowned architect, interior designer and product designer Barry Goralnick on a bathroom collection that elevates the industrial trend by adding a level of sophistication and luxury. The new collection, according to Goralnick, is "the definition of my signature statement, Blended Modern™." With its nod to traditional and industrial design, the collection has one foot in the past and one in the future. "People always gravitate to things they can relate to from their personal histories. The industrial aesthetic has been popular ever since the modern architecture of the Bauhaus Movement brought it from the factory to the home," says Goralnick. "Each generation has utilized it in different ways, as a small gesture or a literal one. This softened design with elegant finishes takes it to a new level." An accomplished architect, interior designer and product designer, Goralnick marks his first foray into plumbing products, choosing to work with Watermark Designs for several reasons: the brand's designs are forward-looking with their use of textures, finishes and choices beyond what some larger brands offer. It was important to Goralnick that Watermark hand-craft their products in Brooklyn, as the collaborators could more easily meet to work through any design or technical challenges. "We've had great success collaborating with architects and designers – their creativity helps inspire our team, and that was exactly how our collaboration with Barry Goralnick worked. He brought his energy and vision and matched it with our engineering capabilities. We are very proud of this collection," says Avi Abel of Watermark Designs. The James Collection is complete with both knob and lever faucets, towel bars, toilet paper holders, shower faucetry and hardware, and more. Manufactured from solid brass, the knobs are gear-like, giving them a deeper, more intricate visual and tactile appeal. When seen in a two-toned finish, the handle becomes even more luxurious and multi-dimensional. Pricing for the James Collection starts at $1427. Please visit www.watermark-designs.com to learn more about Watermark Designs.

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