Companion Animal Product & Promotions Guide

June 2023

Animal Health Solution - a Henry Schein Animal Health magazine for veterinary professionals

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18 Covetrus | 855.724.3461 | northamerica.covetrus.com The keto diet, the paleo diet, juice diets — every day, people are coming up with new and improved fad diets for themselves. As we embrace new diets and styles of healthy living, humans increasingly want to share these trendy experiences with their pets. But which fad diets and pet food trends are good for pets and which aren't? It's important for veterinarians to advise pet owners on these questions. Here's what pet owners should know about a few of the latest pet-food trends and diet crazes. The Raw-Meat Diet The concept behind a raw-meat diet is similar to the paleo diet for humans. Our canine companions were bred from wolves, so shouldn't they have the same diet as wolves? Let's find out: Why people like it: There's some data to support that going raw can have health benefits, such as shinier, thicker fur; healthier skin; improved eyesight; stronger teeth and gums; and higher energy levels. Raw can also mean homemade, allowing pet owners to be sure there are no added artificial ingredients that canned dog food might include. What they should know: As we know well, raw meat has a risk of containing unhealthy bacteria and even parasites. Feeding a pet raw meat at every meal means an increased risk of pathogens or contaminated meat. In 2012, the American Veterinary Medical Association (AVMA) officially advised against the raw-meat diet, 1 stating that any protein that has not been processed to remove pathogens raises the risk of illness for dogs, cats, and the humans who share their home. This becomes especially true when owners neglect to consult their vet before switching their pets to a new fad to learn which meats and nutrients help or harm their pets. TALKING POINTS ON 3 Pet Food Trends Jaime Williamson, EPiQ Animal Health

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