004050606060
DEBIT
Today's Specialty Food Consumers:
They
What
Spend
Looking into how inflation impacts spending, it seems safe to say that a majority of the
market is watching prices more closely than they have in many years. Retailers and
makers will do best to highlight e orts being made to mitigate the strain on budgets.
The percentage of consumers buying less expensive options is higher than in 2022
for all eight of the segments included in the survey. "Have not changed purchase
behavior" ranges from 51 percent to 33 percent in all eight segments, which is down an
average of five percentage points from 2022.
Inflation's
Impact on Purchasing
Specific Segments
Base: N =1630 Internet users age 18+ who purchased any specialty food and beverages in the past six months
Source: SFA
50%
60%
40%
30%
20%
10%
0%
36%
26%
33%
5%
Sweets &
desserts
Salty
snacks
Alcoholic
beverages
Meals
(frozen or
refrigerated)
Meat, poultry,
seafood
(cook at
home)
Non-alcoholic
beverages
Dairy
(e.g., milk,
eggs,
cheese,
yogurt)
Kitchen
pantry staples
(e,g., pasta,
rice, seasonings)
31%
27%
37%
5%
26%
16%
36%
22%
27%
29%
35%
9%
22%
23%
45%
10%
18%
28%
51%
3%
17%
31%
50%
3%
27%
31%
39%
3%
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