Issue link: https://www.e-digitaleditions.com/i/177159
After risking his life to save his squad leader and other fellow soldiers, closing speaker Sal Giunta became the first living service member to be awarded the Medal of Honor since the Vietnam War and the eighth service member to receive the nation's highest military decoration for valor in Iraq and Afghanistan. Also pictured are Assistant Convention Chair Jack Lewis, his wife Liza and daughter Sallie. Memorable Moments continued your online reputation. "Unfriend" anyone who posts inappropriate content on his or her Facebook page. If someone posts a photo of that party you attended in college that embarrasses you,kindly ask them to remove it and if they won't, certainly un-tag your name (yes, if you're tagged in someone else's photo on their Facebook page,it's possible that the photo can be found by searching your name). •Set Your Facebook Privacy. Want to keep your personal life personal? Make sure you set your Facebook Privacy settings. Log in to your Facebook account and on the upper navigation, look for the inverted triangle. Click on it and choose "Privacy Setting." You can also login directly at w w w. f a c e b o o k . c o m / p r i v a c y. Customize your settings to the level of privacy you wish. Make sure to click on the multiple links under "Privacy" including "Application Settings." You need to manually opt-out of Facebook's default settings because Facebook itself is an opt-in program, meaning you opted-in to Facebook's default privacy settings upon opening your account. Facebook's default settings are basically "share everything with the world," so if you don't want that, then you need to change your settings individually. •Post Videos and Photos Online. Create short videos that show your expertise about a particular topic. The video camera on your smart phone is fine for quality, although you may want to invest in a good microphone. Create an account on www.youtube.com that has your name in the title. Post your videos for others to view; you may want to turn off the ability for others to post comments. Open an account on www.flicker.com again using your name in the title. Post appropriate photos of you and make sure to associate your name with the photo. When people search for your images online, these are the photos that you want to appear. •Participate in LinkedIn Groups and answer questions in its "Questions 22 FEDA News & Views FEDA President Brad Wasserstrom thanks Convention Chair Joe Schmitt for a great convention. and Answers" section. Use your real name when identifying yourself. Write articles for your industry blog and website and make sure to link to your website and, again, use your real name. Serve on nonprofit boards and make sure the biography you want is posted on the organization's website. The more credible places where you can get your name posted and seen, the more credible sites that will appear when someone searches your name in Google and other search engines. •Keep Your Cool. Know How to Apologize. If someone writes something negative about you or your company, don't respond with an angry rebuttal. Instead, recognize that when people criticize, they usually just want to be heard. Call the person, email him or her, and/or respond online with a genuine apology. Even if it's not really your fault, apologize anyhow at the very least, for the negative experience the other person experienced. Let him or her know how you're going to fix the problem, and then apologize again. How you respond to negative comments probably says more about you than the positive messages that you control or that even others post about you. When crafting a note to someone who has complained, follow these steps: 1) In the opening sentence, apologize (even if you think you're right). 2) State the facts as you know them. 3) Then apologize again, because even if the facts are in your favor, you're sorry that it wasn't communicated well enough to the other person. 4) Then tell the person what you're going to do about the problem. 5) Finally,end the note with your name and direct contact information—let the other person know there is a "human" with responsibility who is responding. •Think Before You Post (or Send). Remember, 80 percent to 90 percent of communication is non-verbal. What you think is funny, others might think is highly inappropriate. Where you might continued on page 34